PurpleHoney Privacy Policy
Last updated: November 20, 2025
PurpleHoney (“PurpleHoney”, “we”, “us”, or “our”) is a relationship wellness product operated by SecondSurfer LLC. We designed PurpleHoney around one core principle:
Your intimate life is not our business. We don’t want your real identity.
This Privacy Policy explains how we handle information when you:
- Use the PurpleHoney mobile app (the “App”)
- Visit purplehoneyapp.com (the “Website”)
- Receive emails related to wellness reports, early access, or promotions
By using the Website or App, you agree to this Privacy Policy. If you do not agree, please do not use PurpleHoney.
1. What We Do (Quick Summary)
- The App is fully anonymous – we do not collect names, email addresses, or other personally identifying account data.
- Couples inside the app are represented only by a randomly generated couple name (for example, for leaderboards and scoring).
- We collect anonymous usage and analytics data to improve the product; we never sell this data to third parties.
- The Website only collects email addresses, and only so we can:
- Send you your Relationship Wellness Report / Starter Kit, and
- Notify you about app releases or promotional codes (e.g., early access / lifetime-free offers).
- Our servers that store relationship data do not store names, emails, or other personal identifiers. That data cannot be used to identify or contact a real person.
- Email addresses provided on the Website may be stored in a separate email/waitlist system (which may be operated by a third-party email service provider), not on the anonymous app data servers.
2. Information We Collect
2.1. In the PurpleHoney App
We do not collect personal identifiers.
When you use the App, we do not ask for or store:
- Your real name
- Your email address
- Your phone number
- Your physical address
- Government IDs or similar identifying data
Instead, the App uses:
-
Randomly generated couple name / ID
Used to identify your couple inside the app (e.g., for scoring, games, and leaderboards). This name is generated by the system and is not intended to be personally meaningful. -
Relationship and preference data (anonymous)
Answers to wellness questions, preferences, desires, game choices, and activity completions. This information is tied only to the anonymous couple ID / couple name, not to a real identity. -
Anonymous usage and analytics data
Information like app screens visited, features used, session durations, and technical events (e.g., crashes). When we use analytics tools, we configure them to avoid attaching real-world identifiers like names or emails.
2.2. On the Website (purplehoneyapp.com)
On the Website, we collect:
-
Email address
When you enter your email to:- Receive a Relationship Wellness Report / Starter Kit, and/or
- Join the waitlist to be notified when the App is released or updated, and/or
- Receive a promotional code (for example, free lifetime access or similar offers).
We may also collect basic website usage data:
- IP address, browser type, device type, and pages visited
- Standard web server logs and analytics information used to understand site performance and improve the experience
2.3. Technical and Analytics Data
On both the App and Website, we may use analytics tools to collect:
- Aggregated usage statistics
- Event data (e.g., which buttons were tapped or pages viewed)
- Crash and performance logs
We use this data to improve PurpleHoney. We never sell this data.
3. How We Use the Information
3.1. Providing and improving the App
- Enabling anonymous couple pairing and gameplay.
- Generating anonymous statistics and insights (e.g., which activities are popular).
- Improving and refining features, games, and the user experience.
3.2. Sending you emails from the Website
We use your email address (collected on the Website) only to:
- Send your Relationship Wellness Report / Starter Kit.
- Notify you when the app is released or updated.
- Inform you if you receive or can use a promotional code (for example, free lifetime access).
We do not link these emails to your in-app anonymous couple data.
3.3. Analytics and product understanding
- To understand how people interact with our Website and App in aggregate.
- To identify and fix problems (crashes, bugs, performance issues).
- To measure the effectiveness of our product and campaigns in a privacy-respecting way.
4. What We Do Not Do
- We do not store names, phone numbers, or other personal identifiers on our servers that hold relationship data.
- We do not store emails in the App’s anonymous data systems.
- We do not sell any data (including anonymized data) to third parties.
- We do not track individual intimate responses back to a real person or contact detail.
5. Data Storage and Separation
We intentionally separate data to protect anonymity:
-
App servers
Store anonymous couple data, preferences, gameplay, and scores.
They do not contain names, email addresses, phone numbers, or other direct identifiers. -
Email/waitlist system
Stores email addresses provided on the Website for sending reports and notifications.
This system may be operated by a third-party email service provider. It is not directly linked to the anonymous couple data inside the App.
Our design goal is that intimate in-app data cannot be connected to a real-world identity from the data we control.
6. Legal Bases (for EU/EEA/UK users)
If you are located in the EU/EEA or UK, we process your data under these legal bases:
- Consent – when you provide your email on the Website to receive a report or updates.
- Legitimate interests – for operating and improving the anonymous App and understanding usage in aggregate.
You can withdraw your consent for email communications at any time by unsubscribing.
7. Data Retention
-
Anonymous app data
Kept as long as necessary to operate and improve PurpleHoney. Because it is anonymous, it is not tied to a specific real-world person. -
Email addresses collected on the Website
Kept until you unsubscribe or request removal, or until we no longer need them for the purposes described (e.g., sending a report or app updates).
You can request deletion of your email from our contact list at any time (see “Contact Us” below).
8. Your Rights and Choices
Depending on your location, you may have the right to:
- Request access to the personal data we hold about you (primarily your email, if collected).
- Request correction or deletion of your email in our systems.
- Object to or restrict our use of your information in certain cases.
- Withdraw consent for marketing communications (unsubscribe).
To exercise these rights, contact us at privacy@purplehoneyapp.com.
You can also unsubscribe from our emails using the unsubscribe link included in our messages.
9. Security
We use reasonable technical and organizational measures to protect the data we control, including:
- Encryption in transit (HTTPS)
- Access controls for systems that store anonymous data or email addresses
- Limited access to production data for team members
However, no system is completely secure. We cannot guarantee absolute security. If we become aware of a data breach that affects your information, we will notify you as required by applicable law.
10. Children’s Privacy
PurpleHoney is intended for adults (18+). We do not knowingly collect email addresses from children under 18, and the App is designed for adult couples.
If you believe a child under 18 has provided us with an email address or other information, please contact us at privacy@purplehoneyapp.com and we will delete it.
11. Third-Party Services and Links
Our Website and App may include:
- Analytics tools (e.g., for anonymous usage statistics)
- Links to app stores or external sites (e.g., Apple App Store, Google Play)
- Social media or advertising pixels on the Website
These third parties have their own privacy policies. We are not responsible for their practices, and we encourage you to review their policies separately.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top.
If we make material changes, we may also notify you via the Website, in the App, or by email (where appropriate). Your continued use of the Website or App after changes are published means you accept the updated Privacy Policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
SecondSurfer LLC
Email: privacy@purplehoneyapp.com